WordPress has its own URL and link structure. Therefore when a site is converted into WordPress, its URLs change. If your old URLs go AWOL, Google will remove them from its index when it crawls the site after conversion. Simply put, your page ranks will take a dive! Similarly if you have backlinks from other sites or blogs, they will start giving potential visitors 404 errors. You may realise the traffic dropping suddenly.
So while moving on to WordPress is nice, you do not want to lose all your page rank assets. That's where our team takes the charge. When we convert your site to WordPress, we integrate 301 redirections - the safest method to pass page ranks and visitors from old URLs to your new URLs. This keeps your site in its place while you enjoy the workings of its new platform.